NPK Construction Equipment (NPKCE), a subsidiary of Nippon Pneumatic Mfg. Co. LTD (NPK Japan), is very excited to announce that NPKCE has purchased Genesis Attachments LLC (USA), Genesis Holdings (Germany), and Genesis GmbH (Germany).
We are very excited about this new partnership because, like NPK, Genesis is a market leading attachment supplier with a focus on quality products. Genesis has a great distribution network and an incredible group of dedicated employees. Genesis’s scrap processing, demolition, and material handling attachments are well engineered, high quality products with an outstanding reputation with their customers in the marketplace. The acquisition of Genesis will make both companies stronger. The expertise, the experience, the culture and the company spirit of both businesses will benefit all of our customers and dealers, both nationally and globally.
Genesis Attachments LLC was founded in 1997 and is based in Superior, Wisconsin. Genesis GmbH was founded in 2002 as the European licensee and exclusive sales partner of Genesis Attachments LLC. The first-rate manufacturing facility in Superior, WI has 117 employees while their counterparts in Europe have an additional 15. Because Genesis has been in the market for a long time with such success, NPK doesn’t plan on making changes to the business model, but rather plans on coming together with Genesis to continue improving the experience for our dealers and end users alike.
NPK worldwide has maintained the philosophy that with enough diverse products and industries, we can
withstand the valleys that every industry encounters over time. Through acquisitions, mergers, expanded products, and various new products NPK has continually worked to satisfy this philosophy
and through all these opportunities we have stayed true to our philosophy to exceed customer expectations each and every day. We continue to work toward this goal as we come together with Genesis
to expand even further into the scrap, demolition and adjacent industries.
NPK Construction Equipment
Genesis Attachments LLC